Search engine optimization (SEO) is one of the most powerful ways of alluring potential customers to a website. But you need to do it the right way to get success in your business. According to the statistics, there are an estimated 3.5 billion searches made on Google daily and out of which only 0.78% of the Google searchers click on the second page of the search engine result pages (SERPs).

The first page of the search engine results gets an average of 31.7% click-through rate. To drive high-quality organic traffic to your website, your website needs to appear on the first pages of the search engine result pages, and that is where search engine optimization comes into play.

Search engine optimization is continuously evolving with time. If you are looking to increase your website ranking in the search engine, you can hire a mobile app development company in Dubai that offers the best SEO practices to boost your online business.

Many companies hire these app development agencies for the eCommerce website developed in Dubai. In this blog, you will learn the best SEO practices you can use to increase your website ranking in the search engine result pages (SERPs) and generate more organic traffic.

⦁ Core Web Vitals 

Google announced the new metrics known as ‘’Core web vitals” in May 2020 which consists of three metrics for measuring the user experience:

⦁ Loading speed: How fast does the web page load.

⦁ Interactivity/ Responsiveness: How quickly it gets interactive or its responsiveness.

⦁ Visual stability: How stable it is while loading.

All these three metrics act as three pillars for Google’s webpage overall UX. It has been used as a Google ranking factor since May 2021. You need to pay attention to these three metrics for your website to appear in the initial crawling on Google SERPs. Many businesses are using this SEO practice to rank on the top of the search result pages.

⦁ Google’s BERT

Google BERT (Bidirectional Encoder Representations Transformers) uses machine learning and natural language processing to better understand the user intent and what they are looking for?

With Google BERT, the search engine bots have become more conversational which means that Google can think like a human brain and can interpret the searcher’s intent. If a website content mismatches with the intent of the searcher it’ll be adversely impacted.

If your content is not satisfying the user intent no matter how high quality or detailed your content is, it will be ignored by Google BERT and it will prefer another content that will match the user intent. 

Google doesn’t penalize or de-rank the sites, instead, it shows the websites with the most useful and relevant content to the searchers. Google has always strived to bring the best search results for its users that’s what it does with Google BERT.

If your content is not what the searcher is looking for, then it is not Google BERT friendly. That’s why it is suggested to publish useful and valuable content on your website that can satisfy the user intent on Google.

⦁ Keyword Research 

According to the statistics, it is estimated that approximately 175 billion searches that are made on Google per month end without a single click by the searchers.

The Google SERPs are enriched with content such as featured snippets, business listings with contact information and menus, and many more- still the users can get their answers without feeling the need to click on the search results.

Keyword research plays a crucial role in search engine optimization. With the recent advancements in the search engine result pages and so much ongoing competition, it’s essential to spend some time in keyword research that can drive high-quality organic traffic and increase your business sales.

Always use long-tail keywords for your business, you need some skills and creativity to get those search keywords. It is better to understand the user intent and analyze the search engine result pages for that keyword before selecting it.

Research your keywords patiently to find those keywords that can easily rank higher in the SERPs and generate large revenue for your business.

⦁ Original Content

High-quality content plays a vital role in search engine optimization, the same way authentic content is also essential for the websites to appear on the first pages of the search engine result pages. Your content must be unique and has never been published on any other website.

Your content will only be indexed by Google, it is unique and of high quality. High-quality and valuable content adds value to your brand. It also increases your brand credibility and makes it more trustworthy for Google and your target audience.

⦁ Voice Search

In the past few years, voice search is becoming increasingly popular among smartphone users. According to stats, it is estimated that 27% of the whole population across the globe is using voice search features on their smartphones.

In 2020, half of the population of mobile phone users have started using voice search technology on their devices. One important thing is that most people opt for this technology when their search queries are very specific and long tail.

Users are looking for some specific answers when they use voice search technology. This technology is continuously evolving with time as more people are opting for it. So, it is essential in terms of SEO practice.

Final Thoughts 

Search engine optimization plays a crucial role in the success of an online business. You can use SEO practices to drive high-quality organic traffic to your website and generate more sales. The SEO practices that have been mentioned in this blog will help you to leverage your business in terms of SEO.